Question 2- How effective is the combination of your main product and ancillary texts?

Question 3- What have u learned from your audience feedback?

Question 3 slide show from chloemw1

Question 4: How did you use media technologies in the construction and research, planning and evaluation stages?

Research and Planning

This stage of my coursework was where I made most use of the new technologies and especially media 2.0. When it came to looking at other music videos and finding inspiration, media 2.0 really came in with all of the social networking sites that can be used and the video streaming site ‘YouTube’ was showing to be the most effective material. By using ‘YouTube’ we were able to look at some of the other videos that have been made for the group already which has given us some of our inspiration. As ‘YouTube’ is a global site it means that there is a wide variety of music that I could like at and as the song that we have chosen is indie this means that I was able to look at a variety of different indie music videos. By using ‘YouTube’ it made it very easy to look at different music videos and made it a lot easier to try and understand the ‘Indie’ genre conventions and then try and be inspired by them to make something more original.

Another media 2.0 technology that I found very useful throughout my course has been using a Blog. By using blogger.com it has allowed me to present my work effectively and it is easy to use and you can use it anywhere, whether it be at home, college, or on the bus on a phone. Another useful thing by using blogger is that it is easy to embed a HTML code which allows me to put videos on from YouTube, and slideshows. Also with blogger.com it is good for keeping things in order and keeping to time management.

Something else that I used for my Research and Planning part was Prezi. I used Prezi in the very early stages of my coursework to create a pitch to the rest of my class. By using Prezi to present my pitch I was able to collect images of my target audience and arrange them however I like and put text over the top. Another thing that is easy to do with Prezi is to upload a YouTube clip which 

can be placed anywhere. There were a few

 problems when it came to using Prezi as it 

sometimes wouldn’t load which caused a bit 

problem when it came to do my pitch.

Construction

For the making of my magazine advert and Digipak I used Adobe Photoshop for both of them and used the tools that were available to me. I decided to use Adobe Photoshop as I was familiar with how to use it before starting my coursework. With Adobe Photoshop I found it very easy to get the correct font and size, something that I learnt whilst doing my Digipak was how to put shadowing around the words and to make them stand out from the background. By using Photoshop it was easy to put four photos onto the same page and experiment with all of the options that I had. On the back of the Digipak I put three little dots in between the songs. I got this idea from another Digipak that I had looked at which was my influence for the idea.

When it came to filming the music video the camera that we used to film the whole thing was a Panasonic HDV camera which is very easy to use and is of a high quality. The one thing that I found quite hard to do was zoom in at a constant speed, I found it would zoom in too fast. This camera was very easy to attach to a tri-pod which made it a lot easier on us to get different angles and smooth panning. All of the clips go onto a SD card which makes it a lot easier to put onto the computer as there is a SD card slot on the computers at college.

The computing software that I used for editing my music video was Adobe Premier Pro. The file format that the video is in to start with is AVI which stands for Audio Visual and when we have to export it to YouTube we had to convert it to a FLV which stands for Flash Video. When it is in an AVI file it is uncompressed which means that the wave lengths are really big, and too big to import onto YouTube so when you convert it to a FLV file it compresses it so that it is able to go onto YouTube. I had never used Premier Pro before doing this course so it was all new for me, and one thing that I found out whilst making my music video was how to either speed up the duration of the clip or slow it down.

For organizing this music video and keeping up to date on my blog, my IPhone came in a lot of use. I was able to download a blogger app onto my phone which meant that I could blog where ever I wanted to and this would keep me organized. Also by having my IPhone, when it came to lip syncing we had to play the music so that he could sing along to it and by my IPhone being a MP3 player as well came in very useful.

Question 1- In what ways does your media product use, develop or challenge forms and conventions of real media products?

Challenge: One major thing that we decided not to do in our music video was the narrative story. The reason why we decided not to do the narrative is because after we had done all of the filming with the band we thought it looked a lot better if we just had the band performing but also we thought it would appeal more to an Indie genre without the narrative. Also the narrative that we were going to do was a bit cliché and was heading away from the Indie genre.

Final music video

First Draft

Time Management