The Pitch

Creativity-Art Styles

We have looked at some art styles today for example, Op Art, Cubism, Pop Art, Dadaism and Art Nouveau. I found Op Art interesting, and how they did the optical illusion from just a painting. I think that it could be quite difficult to put this in a music video.I quite liked the look of Cubism and how it could be used in a music video. I really like how they have used cubism in this video, and how they have transferred it onto the body.

Initial ideas/genre

Here is a prezi of some of the ideas that bot myself and Maris thought of when we listened to the song, but there are also some ideas from a group discussion that we did, when we all listened to everybody's song and just wrote ideas down. We also thought about the type of genre that the music is.

Permission from Ronin

Here is the email that I sent to Ronin to ask for there permission to use there song, and I also asked if they had any ideas about what the video would look like if they had one. They gave me some good feed back which I shall think about when I start on the ideas.

Choice of Music

When it came to making a decision about what music we would like to use, I knew that I wanted it to be a local person so that if we wanted to use them in our video for anything then it is easy to get hold of them and meet up with them. The way in which that I found the band was through my Dad as he knows a lot of the local bands and has some times sold some of their music in his shop. I actually got a few samples from my Dad and listened to them to see which one stood out at me. I looked at three different CD's two were by the same band called East Of The Sun and the other one was by a band called Ronda.
I then got given another CD from my Dad as the band went into his shop and dropped of a CD for me to look at, the band is called Ronin and I have decided to use there song for my music video.

Andrew Goodwin's Analytical Framework

This video is an Amplifying video because the song is called 'Move Like Jagger' and we say lots of different people dancing/Moving like Mick Jagger would. At one point in the video there is a strong beat and the video flicks between two images on the beat. The mode of address in the music video has nothing to do with them telling us a story and us listening.

In this music video I don't think that it contains a narrative and that most of the video is performance. As there is no narrative to this video therefore there is no similarity to a TV advertisement.

The editing in this video is very fast as when there are cuts it tends to be on a beat and this song is quite an up to beat song. After the first chorus there is a lot of fast editing and flicking back and forth from two images     which retains the ambiguous element to enable repeated viewing. The mise en scene is very obvious in this video as what the people are dong in the video is very much related to the song title. We also see a big 'M' behind the dancers and the singer, which could be for a lot of things. It could be for Maroon 5 or Mick Jagger.

This music video very much fulfils my expectations of a music video for this genre. As the music itself is very up to beat and so is the video. The visuals illustrate in this music what the song title is all about. Right at the start of the video there is a shot of a women holding a .......... which signifies the start of the audio.

Redundancy and Entropy

Redundancy is something that is predictable in a message, and it can either have a high redundancy or a low redundancy. For example an image of two police man is highly  redundant as there is nothing unexpected about it. Redundancy is necessary in order to make effective communications with people.

Entropy is something that is unpredictable, and it tends to make an image more interesting. If a text is entropic then it contains unpredictable elements. Like redundancy you can also have a high entropic message or a low entropic message.




I would say that this music video is slightly more redundant then it is entropic. The reason why I think this is because the video is of people dancing like the song title suggests which isn't unpredictable at all. I also think that it is a bit of entropic because the main singer hasn't got a top on and some of the changes between colour and black and white makes it more interesting to the viewer.