Andrew Goodwin's Analytical Framework

This video is an Amplifying video because the song is called 'Move Like Jagger' and we say lots of different people dancing/Moving like Mick Jagger would. At one point in the video there is a strong beat and the video flicks between two images on the beat. The mode of address in the music video has nothing to do with them telling us a story and us listening.

In this music video I don't think that it contains a narrative and that most of the video is performance. As there is no narrative to this video therefore there is no similarity to a TV advertisement.

The editing in this video is very fast as when there are cuts it tends to be on a beat and this song is quite an up to beat song. After the first chorus there is a lot of fast editing and flicking back and forth from two images     which retains the ambiguous element to enable repeated viewing. The mise en scene is very obvious in this video as what the people are dong in the video is very much related to the song title. We also see a big 'M' behind the dancers and the singer, which could be for a lot of things. It could be for Maroon 5 or Mick Jagger.

This music video very much fulfils my expectations of a music video for this genre. As the music itself is very up to beat and so is the video. The visuals illustrate in this music what the song title is all about. Right at the start of the video there is a shot of a women holding a .......... which signifies the start of the audio.