Final Magazine Advert

Final Digipak Design

Some Ideas for the digi-pak Front cover

When it came to choosing which photo to use for my front cover, I couldn't really decide on which one to use so I choose the three images that I really liked and tried them on the template. Overall I decided to go for the bottom left one as I thought the photo looked a lot better and went well with the other photos more so then the other photos I used.

Edited Photos in Photoshop

 These are the images that I have edited in Photoshop and for  most of them I have turned the saturation down and created a new layer with a yellow over the top then turned the opacity down to give it a sepia look.

Photoshoot

 Here are some pf the pictures that I have taken at Great Malvern Station.

Draft idea for digi-pak

Here is my draft idea for my digi-pak which I drew out before I started anything. For the spine which I haven't put on here I am going to have a light grey background with the name of the band Ronin on there. As you can see the main photos are going to be taken in Great Malvern Train Station, as this is where I plan to film the video.

Time Management for Print Production

Research into magazine adverts

Here is a magazine advert by the music artist called Mika. I would say that he is an Indie/pop artist. I would say that this advert is quite entropic more so then redundant, because it is a very random design with what looks like a room then space behind it and it all falling into a black hole. As this is just a single page advert this could be showing that his target audience are not mainstream followers and are more of the individualists. I quite like how there isn't a lot of writing and it is simply telling us what we need to know and there is a bit of micro-marketing by it saying that it includes a single. I really like the font that he has used as it fits very well with the illustration that he has used. I think that because this advert is bright and colourful it will attract the eye. There is only a small image of the artist which is showing that the star image isn't important and that it is more about the music. I think that this advert will appeal to the target audience very much as the whole idea of it is very unique and hasn't followed the mainstream trend.

As you can see this is a magazine advert for the group called The Verve. I really liked the simplicity of this advert and how they have got a photo as the background. I also like the font that they have used for the name and the reverse colours. By the fact that it is just half a page is saying that perhaps they haven't got the budget that a mainstream artist would have, but this will soot the type of target audience. I would think that this is quite a redundant idea, as there isn't out of the normal which would make me say that it is entropic. I really like the ides that they are having it on vinyl as well as CD and how is spreads over cross-media sites, and how the MP3 part is out before the CD and vinyl. Another thing that I liked about this advert is how they have their website at the bottom just in a small size. I like the colours that have been used and how it gives it an old look to it. I quite like how at the very bottom of the advert it has a logo of either the publisher or the record label. There is absolutely no star image in this advert as there is only the one image which is the background. 

Digi-pak Research

The song that I am doing for my music video is called 'Fly Away' and I think that the song falls into the indie/pop genre and this is the keep of style in which that I shall be looking at for the digipak.

This digipak is by the group called Coldplay. What I liked about this digipak is the simplicity of the two sides and how they have stuck to the 2 colours. I also liked the 4 images of the band and the camera angles they have used and the lighting. The use of the lighting in the four images of the band members is showing a rather rock style to it, and I really like the fact that the one is in black and white. I really like the layout of the songs and how they have 2 dots in between each one. Another thing that I liked about this digipak is how the front cover relates to the lyrics in the song. I found it quite interesting how they have two names to the album, one of which is one of there songs, as they are trying to promote it. From the pictures that they have used you get the sense that they are from an pop/indie genre. On my digipak, like this one, I would like to have a bit of writing about the copyright and a bar-code for my target audience. I really like how they have used colour in different various ways in the four pictures and how the bottom right picture looks like sepia. The setting that they have used looks like just one of their performances and it is a close-up of each individual. 

This digipak is for Mumford & Sons who fall into the Indie genre. I really like the style of this digipak, as it is simple yet effective. I would say that this digipak is very much redundant rather then entropic as there is nothing strange about the picture, but also it is very appropriate for the target audience. I like the fact that they have kept with just a few colours, the white and black, it doesn't over complicate things and has a nice feel to it like the band. Another thing that I thought was good with this digipak is how they have a symbol on the one side and it is also on the CD. I also like the positioning of the artists in the windows and how the one on the bottom right is in a different position to the rest, which could be connoting their unique style. I would say that the target audience for this digipak are individualists and are about C1 on the jicnar scale. Another thing that I liked about this digipak is the font style and how it is all in capitals, I also like the fact that the CD is just plain black.

Ronin actually already have an album cover which I have had a look at to see if I can get any influences from it. I quite like the grey wash background and the style of the font that they have used.

Feedback from Tristan

The feedback that we got from Tristan was that he wasn't too sure about the target audience being both mainstream and indie, so I have decided to keep it to a more indie style of target audience. Tristan also said about trying to give it an old feel to it, so could try using a sepia effect. For the location of the train station our first idea was to use Worcester Forgate street, but then Tristan thought that it was a very nice train station to film in and he suggested Great Malvern Station, which is a well known station.

Feedback from The Pitch

I thought that the feedback sheets were very useful and there have been some good comments. Here are some of the questions that were answered and the answers to them.

Originality of the idea?-

'Kind of a cliché story but an interesting twist with the use of flashbacks.'
'Doesn't sound the most original, sounds a good idea nonetheless.'
'Maybe add a twist? Could come across a bit redundant? Like the happy idea.'

Comments on the technical aspect of the idea- Does it sound achievable with the college equipment?

'Yes, really like your cinematography ideas. Fast paced editing.'

'Yes, but how will you be able to set up the lighting in the station?'

'Lighting-lot of it? Happy vibe.'

Does the idea sound realistic?

'Sounds like a very professional video idea.'

'Sounds really good for video and digipak.'

Comments on suitability for stated target audience-

'Sounds like it will suit the target audience fine.'

'Suitable for audience- song is more individual than mainstream but I think the narrative will entice a mainstream audience too.'

'Perfectly suitable for target audience.'